08 Book Marketing
Great books still need readers. We help them find yours.
Publishing is the start. We build a marketing plan around your book, your genre and your budget — then run the campaigns, track what works and keep adjusting so your book keeps selling long after launch week.
- −6 wksAdvance copies to reviewers
- −3 wksPre-orders & cover reveal
- LaunchAds, email & social push
- +30 daysPromotions & review drive
What’s included
What you get with Book Marketing.
We pick the channels that suit your book — not every tactic for every author.
Launch strategy
A 90-day plan covering pre-launch, launch week and the months after.
Amazon & BookBub ads
Campaign set-up, keyword targeting and ongoing optimisation.
Social media marketing
Content and campaigns on the platforms your readers actually use.
Reviews & advance readers
Advance copies to genuine readers and reviewers — no paid or fake reviews.
Email marketing
Reader magnets, newsletter set-up and launch sequences.
SEO for authors
Helping your name and books appear when readers search for them.
Online reputation management
Monitoring and building a professional presence across search and social.
Book trailers & press
Short video trailers, press releases and media outreach.
How it works
From first call to finished files.
One dedicated project manager keeps everything moving, and revision rounds come back within 48–72 business hours.
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Step 1
1
Audit
We review your book, category, competitors and existing audience.
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Step 2
2
Plan
A clear 90-day plan with channels, budget and goals.
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Step 3
3
Launch
We run the campaigns and coordinate everything around launch day.
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Step 4
4
Optimise
Monthly reports, honest results and continuous adjustments.
Range
Marketing channels.
- Amazon Ads
- BookBub
- Facebook & Instagram
- TikTok (BookTok)
- Goodreads
- Email newsletters
- SEO
- Reputation management
- Press & podcasts
- Book trailers
- Author events
- Advance readers
Why Crowell–Collier
Honest reporting
You see what’s working and what isn’t — in plain English, every month.
Genuine reviews only
We never buy reviews. Everything we do follows store policies.
Built around your budget
Small or large, we focus spend where it does the most good.
“I expected a standard formatting job and came out with a launch plan I understood. Six months later, my book is still finding new readers.”
Book Marketing — FAQ
Common questions.
Can’t find what you’re looking for? Our team is a phone call away.
+1 (234) 567 8901How much should I budget for marketing?
It varies by genre and goals. We’ll recommend a realistic budget during your audit and never push you to overspend.
Can you guarantee sales?
No honest marketer can. We can promise a clear plan, careful spending and transparent reporting.
When should marketing start?
Ideally six to eight weeks before launch — but we also help books that are already published.
Do you buy reviews?
Never. We help you reach genuine readers and reviewers within store guidelines.
Can you market a book I published elsewhere?
Yes. Many of our marketing clients published with other companies or on their own.
Get in touch
Let’s talk about your book.
We’ve ticked Book Marketing for you — add anything else you need. We’ll reply within one working day with next steps and a quote.
- Emailinfo@crowellcollierpublishing.com
- Phone+1 (234) 567 8901
- HoursMon–Fri, 8:00 AM–6:00 PM